Affiliate Marketing Step-by-Step Part 1: Finding Your Niche.
When I started affiliate marketing I was way over my head. No matter how easy people told me it was. Affiliate Marketing can be as easy as grabbing a link and posting on social media hoping that someone clicks on it. Or you can set your affiliate marketing business up right by learning how to do the research, finding the target audience and how to get your audience to buy from you when there are hundreds of thousands of others they can buy from. This is a series of articles that will break down the different steps to starting your own affiliate marketing business.
In this article, I will be discussing probably one hardest thing to do in affiliate marketing, that is finding your niche.
What Is A Niche?
A niche is an area of interest or product group. People search for a specific niche when they have a problem to solve. They are looking for information that will help solve the problem or looking for a physical product that will help them solve the product. There are three main niches, and they are: Health, Wealth and Relationships.
Within the 3 main niches there are markets targeted to their specific customer. In order to be competitive, you will need to narrow down your niche. For example, you can narrow down the health niche to “how to lose weight”. You can narrow it down even further like ” How to lose weight over 50” or you can break it down further like “How to lose weight over 50 on a unicycle”. You get where I'm going with this. The more focused the niche, the less competition that you will have. This will also give you a more targeted audience, which will bring in better buyers.
Choosing Your Niche
As you start your trip into your online niche business, you need to start by recording your ideas for a niche that you would like to work in and the reasons for your benefit. There are many reasons that you could have for expecting to work in a particular niche. Numerous people choose their niche since it's a hot and moving business area. While that is okay, accepting you will bounce into a new and exciting market, you should be prepared to be ready to put in the hard work that is needed to stay ahead of the curve. This is the main reason you should pick something that you love or have an interest in.
Evergreen Niches
Niches that don't come and go with trends and are stable for years are known as evergreen niches. While these niches probably won't draw the similar excitement as the most recent device or occasion, they are significantly more manageable and can keep your business running for quite a long time. Being evergreen implies that the products and services that you are selling are able to keep you acquiring a commission year after year. Alongside observing a specialty that is evergreen, you should attempt to observe a specialty that is fascinating to the point of making it fun and agreeable for you to work with it consistently.
Niche Based on Your Interests
Picking a niche is simple for some since they base their business on their very own advantages and mastery. Being a master in the thing individuals are searching for in that niche can be a decent thing. Having information and aptitude in the niche that you pick will likewise furnish you with a smart thought concerning whether it will be productive. As such, on the off chance that you, yourself purchase items in the specialty, chances are there are others out there that will get them too.
It is fundamental that you remember that individuals will not continuously act in the way that you anticipate. While you may imagine that your idea is a staggering one, without doing the legitimate investigation into the niche, it could bomb, leaving you with the acknowledgment that there is no paying business in this market.
Niche Research
A fundamental stage in finding the niche market you need to seek after is to distinguish the Keywords that are utilized by your niche audience. You really want to sort out which keywords they are composing into the web crawlers and use them to look through the subjects and items that are connected with your niche. The searches that you reveal will assist you with realizing the problem areas of the niche clients and furthermore what issues they need to be addressed.
Realizing what keywords you can utilize for your specialty will assist you in getting the most extreme number of targeted clients that are searching for products and services that are directly connected with your niche. This will assist you with acquiring a significant benefit inside your niche. You can utilize Wordtracker (https://www.wordtracker.com/), a free tool, to look up pinpointed words and phrases that are connected with your niche market. Here are a few other research tool that you can use.
By using any of keyword planners, you will find most of the keywords that are associated with your niche and to your target audience. With this information you will be able to research products, services and solutions in any niche market and determine which applies to your niche.
After you've distinguished a portion of the keywords and phrases that are related with the niche that you picked, you can begin to distinguish those keywords that have the most benefit potential. The benefit capability of keywords can be estimated in three ways:
• Low competition
• High search volume
• Little cost/effort to rank high
By organizing your keywords like this you will be able to know how many of your targeted customers are searching for your niche every month. This will also tell you how much competition you will have.
Now that you have found the best keywords that are niche specific it is time to test them. You can test them by putting them in your content and see where you rank in any search engine.
Now that I have explained what a niche is, the different types, and how to research the keywords, you should not have any problems finding a profitable niche that people are specifically searching for to solve their problem.
